What is That Green Bean-y Crap with the Onions on Top? – by Kim

At what point did the Pilgrims decide that a nice dish to make for their first-ever Thanksgiving feast would be a casserole of frozen green beans, slathered in Campbells Cream of Mushroom soup, covered in French’s Fried Onions? Where on earth did this dish come from and why do people request it every Thanksgiving? And tell me, how did the Pilgrims open the cans?
For some strange reason, I have never tried the traditional Thanksgiving green bean casserole. I’d never even heard of it till about five years ago. The first time I saw it, I was truly shocked that people ate such a thing. It seemed so weird and unlikely that its provenance intrigued me. I set out to discover where the hell this disgusting concoction came from, and what I found was very interesting.
The delectable green bean casserole is not based on any touching tradition, handed down from our Mayflower forbearers. It does not celebrate a season of plenty after many winters of deprivation. It does not even commemorate the miracle of crop growth on land that was previously thought barren. No, rather, it is the invention of a marketing wizard at Campbell’s Soup who developed it in his company kitchen.
The Thanksgiving classic (which the French’s web site describes as a “delicious veggie dish that even the little ones will love”) is a recipe that was invented for an Associated Press story in 1955. The big green mess has been a huge profit-center ever since. Purportedly, Campbell’s sells more than $20 million dollars worth of cream of mushroom soup each year, mostly at Thanksgiving.
I’m curious to know how the guy at Campbell’s came up with this concoction. Did he try a bunch of other combos and then finally, when he was about ready to give up, reach for that dusty can of fried onions that had been sitting on the shelf for ages. “Hmm, this might be intriguing,” he thought, “maybe I’ll throw this on top.” A little milk and soy sauce for zip, and taa daa, he had a dish.
Now, more than 54 years later, Campbell’s and French’s, the mustard maker, are forever joined at the hip by the humble green bean casserole. The dish has achieved an exalted stature in American cuisine, having become an integral part of a uniquely American holiday. I bet Mr. Campbell’s recipe-creator-guy never expected that.
What’s fascinating is how much of Thanksgiving is manufactured tradition. The story we’re told in school doesn’t even come close to the truth. The version we buy into today was created around the time that Roosevelt declared Thanksgiving a national holiday (1941) and Norman Rockwell produced his “Freedom From Want” illustration (1943). At a time of war, after a Great Depression, we liked the idea of celebrating an abundance of food and sharing with others. The only problem is the official story is based on a lie.
The Pilgrims that arrived on the Mayflower struggled through two winters and nearly starved before turning things around. They started out trying to establish what amounts to a Socialist state, where some would work on the behalf of all, sharing what was produced equally among all the settlers. No one wanted to do that, so it took some time until they figured out the free enterprise system.
Squanto had shown them how to grow corn and beans (not green beans) early on, but the settlers didn’t prosper until they figured out a Capitalistic system that would allow each man to own and work land, keeping or selling the proceeds as he saw fit. That led the settlers to work much harder, produce much more and finally, in the winter of 1621, celebrate their abundance with a big Harvest meal.
The Wampanoags were invited to the first Thanksgiving dinner, but they weren’t honored as the Pilgrims’ saviors. Indeed, later dinners of Thanks celebrated victories over the Indians in raids. Decapitated Native heads were reportedly even kicked down the streets of one town.
No turkey was served (there weren’t a lot of wild turkeys around Plymouth), but plenty of other fowl was. Cranberries weren’t part of the feast, as they hadn’t been cultivated yet. Pumpkin was on the menu, but pumpkin pie was not as there were no ovens and the sugar supply had dwindled. There certainly was no sweet potato-marshmallow dish, as the marshmallow wasn’t invented till the late 19th century. And there definitely wasn’t a green bean casserole of any description.
So Thanksgiving, as we know it today, is a completely contrived holiday, based on half-truths. The food we spend all day preparing only bears a passing resemblance to things the Pilgrims would have eaten, if they’d had the chance. That’s all okay because the basic idea behind Thanksgiving is sound. Celebrate family and abundance in a day of feasting that brings everyone together. That’s not a bad sentiment, any time of the year.
Much as the image of Santa Claus, as we know him today, was forever cemented in our minds by the Coca-Cola company’s illustrations, Campbell’s Soup has seized upon the opportunity of Thanksgiving to forge a new tradition. Isn’t that, after all, the American way? Campbell’s has taken advantage of the Capitalistic society that allowed all of us to survive and prosper in this great land, and in one lowly dish, reminds us each Thanksgiving of what we have to be grateful for. I think that’s genius.
So tomorrow, when the creamy, mushroomy, green-beany mess, with its soggy oniony topping, is pushed my way, I might actually try it. It could actually be good… otherwise why would people keep making it year after year?
HAPPY THANKSGIVING, EVERYONE!!
