www.newmotherbabytshirts.blogspot.com – by Gina

I was trying to remember back to when I was a new mother. It was a long long time ago so I was having a hard time. What I do remember is being scared, exhausted and overwhelmed with the sudden responsibility of taking care of every aspect of another life. Another thing I remember is that every minute of every day was completely consumed with poop, spit up, crying, and aching breasts. So I am completely amazed with what I’ve noticed more and more lately. New mothers have so much time on their hands these days that they decide this is the time to launch a new business.
From what I can tell there is a growing crop of women, usually a bit older, who after having successful, high-powered careers decide to chuck it all to birth a bundle and then stay home to take care of it. What they failed to realize is that after years of being powerful, with power lunches, power meetings, and power drinks, that the mind-numbing day in and day out of nothing more stimulating than play group, spit up and Sesame Street, they’d need something more.
Naturally, the most sensible thing to do, these women think, is to combine their new life of motherhood with an exciting new venture. They start a business, a pregnancy clothing line, a blog, a book, a natural food line, all with the backdrop of being a new mother. They get their other new mother friends to purchase, model, read and taste their new venture, and bang, they are back in the rat race game. Don’t get me wrong, I am not being critical of these industrious new mothers, in fact maybe I am a bit envious. When I was a new mother, I barely got out of my pajamas and only brushed my teeth every other day – that was all I could manage. Designing, manufacturing, and marketing a new (and yet another) line of rock-n-roll baby t-shirts was not remotely possible for me.
I am thinking that maybe these upstart new mothers might realize the same thing, because the other thing that I noticed is that a lot of these new ventures usually peter out by the time the kid is three and definitely by the time baby number two and baby number three come along. Now I know that some don’t and some women have turned motherhood into a million dollar venture, and kudos to those women, but we must admit they are few and far between. For the sake of argument I am setting those women aside.
Why is this you are wondering? Ok, all you mothers out there that have a kid three and older, or have multiple offspring, wipe that all-knowing smirk off your face. The reason is…. drum role please…. motherhood is f’ing hard enough as it is. It is mentally all consuming, physically exhausting, and takes up ALL of your time. Chasing those little rug rats around all day, making sure they are well fed, clean, happy, inspired and frankly just kept alive is a full-time job.
That is probably why you don’t see many women coming up with start-up companies for other phases of motherhood and/or childhood. They are fewer and far between. But I am about to change all that. Now that I’ve been doing this motherhood thing for a long long time, and I know it ALL, I see some great opportunities out there.
I am going to start a blog, yes I know I already did, but this blog called, “Because I Said So” is geared to the mothers with the pre pre-teens, 4 – 9 year olds. In this blog I will be discussing topics such as, “How you should just pay your kid to stop asking you why.” And, “How to get that orange Tic Tac out of her nose.” And there will even be a recipe section with “Things to serve imaginary friends.”
Then for the pre-teens I am going to write a series of books about a young English wizard boy who lives under the stairs and then discovers that he is special. Crap that’s already been done. Ok, I‘ve got to think about that group.
For the teens, I am coming up with a clothing line that has micro chips secretly sewn into the seams allowing parents to track their whereabouts with a small device that, in order to fool growing minds, looks like a cell phone. With this device, parents will be able to perpetuate the myth that we really do have eyes in the back of our head a little bit longer.
I am also thinking of a testing kit, similar to a drug testing kit. Only this will test for junk food, so that when your teen tells you that he/she doesn’t want the healthy goulash that you made for dinner because they are simply not hungry, the parent will be able to test for fast food residue under the teen’s nails.
For the college kids, I’ll create a line of clothing that is disposable. After the kid wears it three, four, six times, they simply toss the disintegrating garment away, eliminating all need to come home with their dirty laundry.
Now, for the other stages of a woman’s reproductive life (that’s right, there is more than just pregnancy ladies) I am planning a t-shirt line. This would be an upscale line using the finest Egyptian cotton with sayings such as, “Where or where have my eggs gone?” And, “No I am not happy to see you, it’s a hot flash.”
So to all you new mothers, there is no need to stress. At least no need to stress about your identity and about the need to feel like you can do it all. Take if from a more seasoned mother, you can’t do it all, and no one should expect you to. Motherhood is enough of a new venture. Relax and try and enjoy it, as you can see there will be many opportunities to rediscover your executive side down the line.
